Recently, sources have revealed investors are dumping large amounts of money into Twitter.  There has been much speculation and rumors that Twitter.com could be prepping for an IPO.  Why else would companies dump $100 million into a company with zero revenue?

According to Bloomberg.com, the company is believed to be valued at $1 billion.  The only rationale for valuing the company this high is if they are ready to unleash a massive revenue plan or if they are going public.  Either strategy would require some type of plan to make some money for this social media company.  The traffic is there to form unbelievable potential to investors.

Currently, Nielsen states that there are over 25 million “Tweeple” throughout the world.  Businesses, celebrities and entrepreneurs really are beginning to take advantage of this unique site.  Ashton Kutcher is followed by 3.7 million.  He capitalizes on this to help raise awareness for his television productions and charitable causes.  Businesses keep customers up to speed on new products and events.  Entrepreneurs are sharing marketing and business tips with their followers.  Even pastors and motivational speakers are able to share quotes and inspiration.

Twitter really gained worldwide recognition because of the media and recent events in Iran.  When no reporters could get firsthand information during the election protests and ensuing violence this summer, they relied on Tweeple.  The value of its communication power became evident and had everyone asking, “What is this Twitter-thing?”  How could they possibly turn this traffic into money, though?

Almost every financial website covering Twitter agrees on two main ways revenue can be generated.  One is to create business applications, such as calenders and private messaging.  These business packages would open the lines of communication to employees worldwide.  The business possibilities are expansive.  The other main way for income is for them to go with the advertising route.

No matter what they do, they are poising for major profit generation.  Keep your eyes posted for the IPO and let me know.  I’m on Twitter at (www.twitter.com/joeylaw) and so is Wasabi Media Group (http://twitter.com/WasabiMedia).

What other ways can Twitter generate profits for its investors?

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