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Female and Male Entrepreneurs Have Different Motivators

February 4, 2008 by admin

This will not come as a shocker to anyone- men and women think differently!

A recent survey by Discover Small Business Watch has shed some light on the way men and women entrepreneurs think about their business. According to the survey results that came from 1,000 entrepreneurs:

Among business women, more favor flexibility, 32 percent, to being independent, 17 percent; while men choose being their own boss, 27 percent, ahead of flexibility, 24 percent.

But interestingly enough, each group thinks the other sex has it easier as a small business owner and founder to bring in revenue:

30 percent of men think it is easier for women to attract new business and only 16 percent think it is easier for men. Among women, 39 percent think it is easier for men to attract new clients while only 19 percent think women have the edge.

For a detailed analysis of the complete study, visit the Discover Small Business Watch site:

http://www.discovercard.com/business/resources/watch.html

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